The beginner taking their first honest shot at a gym, who needs a plan more than a lecture.
01
Beginners
↳ How I coach youCoach · Athlete · Gym Owner
Your next level
has a coach.
I'm Lawrence Gordon, Coach JR: personal trainer, nutrition coach, competitive athlete, and co-owner of U FIT Fitness and Wellness.
I coach the whole picture, training, food, mindset, and accountability, for beginners, busy professionals, athletes, and competitors. The same system I hold myself to, scaled to your life and your goal.
In person in the Alton and Godfrey area. Online anywhere.
Overall Champion2026 NPC Missouri State
The whole athlete.training · nutrition · mindset
Co-owner · U FIT Fitness and Wellness
Trophies collect dust. Changed lives are the job.
Coach JR, Lawrence Gordon
Personal TrainerNutrition CoachGym Co-Owner
and 2026 NPC Missouri State Men's Physique Overall Champion
Coaching options
1:1 Coaching
Training, nutrition structure, posing, and honest check-ins.
You work directly with Coach JR.
By application
Monthly, limited roster
Online Coaching
The same system, anywhere.
Programming, check-ins, video review.
By application
Coached remotely since 2020
Built for every body.
First-timers to champions
The professional whose calendar eats every plan, who needs training engineered around real weeks.
02
Busy professionals
↳ How I coach youThe high school or college athlete chasing a roster spot, who needs strength built on standards.
03
Athletes
↳ How I coach youThe parent rebuilding after years of putting everyone else first, who needs a judgment-free restart.
04
Transformations
↳ How I coach youThe competitor chasing a first show or a comeback, who wants a coach who still steps on stage.
05
Competitors
↳ How I coach youThe beginner taking their first honest shot at a gym, who needs a plan more than a lecture.
01
Beginners
↳ How I coach youThe professional whose calendar eats every plan, who needs training engineered around real weeks.
02
Busy professionals
↳ How I coach youThe high school or college athlete chasing a roster spot, who needs strength built on standards.
03
Athletes
↳ How I coach youThe parent rebuilding after years of putting everyone else first, who needs a judgment-free restart.
04
Transformations
↳ How I coach youThe competitor chasing a first show or a comeback, who wants a coach who still steps on stage.
05
Competitors
↳ How I coach youThe beginner taking their first honest shot at a gym, who needs a plan more than a lecture.
01
Beginners
↳ How I coach youThe professional whose calendar eats every plan, who needs training engineered around real weeks.
02
Busy professionals
↳ How I coach youThe high school or college athlete chasing a roster spot, who needs strength built on standards.
03
Athletes
↳ How I coach youThe parent rebuilding after years of putting everyone else first, who needs a judgment-free restart.
04
Transformations
↳ How I coach youThe competitor chasing a first show or a comeback, who wants a coach who still steps on stage.
05
Competitors
↳ How I coach youPersonal Training
Strength, muscle, and recomposition with programs built around your body and your calendar. You do not need to be fit to start.
Explore Personal Training
Nutrition Coaching
A meal structure built around your real schedule, adjusted weekly from your real data. Structure that survives birthdays, travel, and Tuesday nights.
Explore Nutrition Coaching
Competition + Posing
For competitors: full contest prep and posing coaching from a coach who still competes, and wins, on the stages you are training for.
Explore Competition + Posing